2011年11月30日星期三

A Little Face-To-Face Marketing Goes A Long Way

Many years back, face-to-face marketing is THE trend for promoting one’s business. If you need to be successful, you have to go out and meet people to introduce your type of brand in your business. That’s how you make a sale – you market face to face.With the onset of digital technology, marketers and business owners nowadays rely mostly on direct response marketing via fax, email, telemarketing, and internet promotions to attract new customers. No more going out and meeting people. Your clients and prospects can easily read and respond to your offer without even having to meet you. They can instantly place an order via the web.But the economic situation we are faced today have driven many marketers and business owners to go back to the basics and start going out again to find new clients. That’s why face-to-face marketing has come full circle. It’s now the most efficient way of promoting one’s business and generating new leads. Which is a good thing really. Although internet marketing allows you to use your time for other business activities aside from marketing, it’s a bit short in the response side. Internet marketing just doesn’t generate the same amount of response as opposed to when you do it person-to-person. But with marketing budgets slashed, there’s no other way for business owners to promote effectively but to talk to people and promote the business face to face. Conversation and a firm handshake can give you more leverage than any internet marketing or even a poster printing can ever manage. Print posters can attract attention; but the warmth in your voice can convince consumers to take your offer.Think about it. What methods have you used lately that generated even at Nail Pen least a small amount of interest? Even when you have Nail Pen the most colorful and attractive poster printing for example, you have no doubt been frustrated with the little response rate it generated.Now imagine how impressive you’ll appear to your target clients if you actually visited them and took the time to explain your kind of service. You would definitely stand out as other companies do their marketing minus the face to face meetings. A little effort and time on your part can make a difference. A little face to face marketing can go a long way in sending a strong message that you care enough to meet and talk with your clients and prospects.Now, if you were at the side of the customers, wouldn’t you be impressed with that kind of marketing? Will you not be convinced and reward such effort with a ready response that is beneficial to the company? Just think about it.